CERTIFICATE IN FASHION BUSINESS MANAGEMENT

The Certificate in Fashion Business Management (CFBM) is an Open Distance and Flexible Learning (ODFL) programme offered by the State Resource Centre, Kerala, aimed at developing a strong foundation in the business and management dimensions of the fashion industry. The programme is designed for learners who wish to understand fashion not only as a creative field but also as a structured and competitive business domain.

The programme provides a balanced blend of theoretical concepts and practical insights covering key areas such as the fashion industry overview, fashion merchandising, marketing, retail and boutique management, branding, entrepreneurship, digital marketing, e-commerce, and sustainable fashion practices. Emphasis is placed on understanding market trends, consumer behaviour, supply chain processes, and strategic decision-making required for successful fashion business operations.

Through structured self-learning materials, assignments, face-to-face contact sessions, and practical components, learners gain exposure to real-world fashion business practices. The programme equips learners with essential managerial, entrepreneurial, and analytical skills, enabling them to pursue employment in fashion houses, retail organisations, and allied sectors, or to establish and manage their own fashion-related ventures.